Let’s start with Seth Godin’s definition of a brand: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose…
Oopsy Daisies – 5 Small Branding Mistakes That Cost You A Lot
You might not even notice when your branding is having problems. The bad part? Your customers most likely have. Don’t panic. You’re surely still in the position of being able…
What’s in a Brand – Making Your Branding and Website Work Together
It’s really never too early to work on your branding. Some may say: ”I’m just starting out, testing the market, I don’t need to invest in special designs, websites or…