It’s really never too early to work on your branding.
Some may say: ”I’m just starting out, testing the market, I don’t need to invest in special designs, websites or branding”.
And that’s where they are completely wrong.
No matter if you are building out a website for your 6 or 7-figure business or for your personal blog, the right branding approach will help you stand out among other industry members.
Important elements of (website) branding
Getting the color set right is essential for branding. The choice of your brand color can greatly determine the emotions and associations that people might have towards your brand.
The example often used to illustrate this point is the color red. It’s a color that reflects passion, energy, power, and excitement. This is why many brands in the entertainment industry are using it.
On the other hand, picking the right color has also to do with the appropriateness of the color for the brand you are building. If you are Coca-Cola, the bright red will help you sell on the fun and exciting lifestyle that people can enjoy over a glass of this fizzy drink.
Your website has a voice and that is the copy your readers see from the first moment they land on your website.
Will you go for the professional and corporate voice?
Or will you try to be more playful and fun, expressing a young company that is fun to work with?
Whichever direction you choose to go with, make sure it’s consistent and that it communicates the true voice of your brand.
3. Design and Layout
Color, typography, copy, and imagery are things that can make or break the final design. For these reasons, it is very important to do a thorough market research before deciding on the design direction.
Make sure to go through other industry leaders’ websites and check out their best practices. This will give you ideas and inspiration to boost creativity when deciding on your own direction.
One important thing to note here is the usability, that should not be sacrificed for a modern and upbeat design. The navigation needs to be clear and functional, all the while having a pleasing design.
The design and the layout of the website will determine how users interact with your website. However, if your website is difficult to use, many users will slowly turn away from using it and search elsewhere.
Where to search for inspiration
In the sea of design blogs, it’s still rare to find the ones that put an accent on branding, too.
ID features different takes on brand identity throughout the world, which makes it a great source of inspiration and information for anyone who is interested in design and aesthetics from different cultures.
Searching for logo inspiration? Don’t miss to check out LDL – online place completely devoted to logos and their impact on brand identities.
It started off as a personal blog of a graphic designer, but The Dieline is now one of the leading blogs about branding.
It is mostly devoted to packaging design, although not limited to. Many of their entries show just how some brands have expressed their brand with packaging, advertisements, and websites.
Great brands don’t just happen
When you create a well-branded identity for your company, you begin to create a visual voice for your company.
However, that is only one part of the equation. Your brand is not just your voice you are creating, but how your prospects experience it.
In that sense, branding is everything about you – your design, content, quality, service, and authority.
This is why it is important to work on your brand and contribute to the way your company is perceived. Because great brands don’t just happen, they are created.